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SEO Manager

CarDekho · Gurgaon

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Collected role description

<p><b>Location:</b> Gurgaon | WFO </p><p>CarDekho Group is India’s leading auto-tech company powering decisions for millions of users across new vehicles, used vehicles, EVs, bikes, car insurance and financial services. With consumer brands like CarDekho, BikeDekho, ZigWheels, and InsuranceDekho, and a massive content ecosystem &#40;reviews, comparisons, specs, videos&#41;, SEO is a core growth pillar for the group.</p><p>We operate at large scale across millions of URLs, complex taxonomies, frequent product releases, structured content templates, and dynamic data-driven pages. This role will define and scale our organic growth engine across the ecosystem.</p><hr /><p><b>Role Overview:</b></p><p>We’re looking for an experienced SEO expert to help scale organic growth for a large e-commerce / marketplace platform. If you enjoy solving crawlability & indexation challenges, driving on-page relevance across categories & PDPs, and partnering with Product & Engineering to ship SEO at scale, this role is for you.</p><p><b>Key Responsibilities:</b></p><ul><li>Own & scale end to end SEO for CarDekho Group properties to drive rankings, traffic, and conversions.</li><li>Handle SEO growth strategy across multiple hubs of websites, like category pages, model pages, EV hubs, used cars, news, reviews, and more.</li><li>Partner with product and engineering for site architecture improvements, internal linking optimisation, index management, crawl rate optimisation, and performance health.</li><li>Build interlinking frameworks for model pages, discontinued vehicles, news articles, and UGC assets.</li><li>Guide content teams on SEO-first content creation for reviews, news, long-form explainers, comparisons, and evergreen content.</li><li>Assist in PRDs for SEO opportunities, partner with PMs to prioritize features, and track delivery.</li><li>Own SEO dashboards, GSC monitoring, GA4 tracking, user behavior insights, CTR & position tracking and lead RCA for traffic fluctuations, algorithm updates & indexing anomalies.</li></ul><p><b>Must have Skills:</b></p><ul><li>5 to 8 years experience managing SEO at scale for content-heavy or marketplace brands.</li><li>Strong technical SEO depth: indexation, crawl optimisation, schema, sitemaps, log analysis, JavaScript SEO.</li><li>Experience in managing large content libraries (news + reviews), data-led pages, and structured page templates.</li><li>Comfortable with cross-functional collaboration across product and engineering.</li><li>Strong analytical mindset and comfort with GSC, GA4, BigQuery, Ahrefs, Screaming Frog, Looker Studio etc.</li><li>Ability to write clear PRDs and drive roadmap adoption.</li><li>Excellent communication, prioritisation and stakeholder leadership.</li></ul><p><b><br /></b><b>Good to Have:</b></p><ul><li>Experience in automotive, classifieds, e-commerce or publishing industries.</li><li>Hands-on experience improving Core Web Vitals.</li><li>Knowledge of EV content dynamics and emerging search patterns.</li><li>Experience with A/B testing frameworks and SEO experimentation.</li></ul>

Collected experience requirement

4 - 8 Years