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Associate - SEO

Go Digit General Insurance · Bangalore

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Collected role description

<p class="MsoListParagraphCxSpFirst" style="margin-bottom:8pt;text-indent:-0.25in;line-height:105%;"><span style="line-height:105%;color:#000000;"><span style="line-height:normal;"><font style="font-size:13.3333px;" face="Symbol"> <span style="font-family:Arial;font-size:14px;"> </span></font><font face="Muli" style="font-size:14px;"><span style="font-family:Arial;font-size:14px;">Roles & Responsibilities:</span></font></span></span></p><p class="MsoListParagraphCxSpFirst" style="margin-bottom:8pt;text-indent:-0.25in;line-height:105%;"></p><ul type="disc"><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Responsible for different sections of our website and growing its traffic and leads.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Performing ongoing keyword research including discovery and expansion of keyword opportunities.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Researching and implementing content recommendations for organic SEO success.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Conduct simple keyword research and use SEO guidelines to increase web traffic.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Experience with tools such as SEMrush, Google Keyword Planner, or any other.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Optimising copy and landing pages for search engine optimization.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Research and analyse competitor advertising links.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Develop and implement link building strategy.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Work with the development team to ensure SEO best practices are properly implemented on newly developed code.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Work with editorial and marketing teams to drive SEO in content creation and content programming.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Optimize copy and landing pages for paid search engine marketing campaigns.</span><p></p></li><li class="MsoListParagraph" style="line-height:11.05pt;"><span style="font-size:14px;font-family:Arial;color:rgb(0,0,0);">Perform ongoing paid keyword discovery, expansion and optimisation.</span><p></p></li><li class="MsoListParagraph"><span style="font-size:10pt;font-family:Muli;color:#000000;"><span style="font-size:14px;font-family:Arial;">Research</span><span style="font-size:14px;"><span style="font-family:Arial;font-size:14px;"> and analyse competitor advertising links</span>.</span></span><i></i><p><i></i></p><i></i></li> </ul>

Collected experience requirement

2 - 3 Years